Mobile marketing can mean many different things to different people, businesses and organizations. Within this article we will focus on text message marketing, also referred to as SMS message marketing. With today’s technology and fast paced society, text message mobile marketing will give your business the greatest opportunity for the highest return on your investment. Mobile phone users are rapidly increasing and mobile marketing is providing a significant platform for businesses to reach a specific and targeted audience, almost immediately.

Text messaging is a powerful and emerging new method of advertising and can significantly expand and brand your business. Businesses of all types and sizes can benefit considerably with the use of text message marketing. There are more than five billion cell phones users in the world and that number is consistently and rapidly increasing. SMS text message marketing has an exceptional delivery rate, with over ninety-seven percent of text messages being opened, usually within minutes from being received. Messages are delivered fast, providing you with the ability to contact your customers immediately with new products and services, or the latest industry news and information. This is an outstanding source of marketing and a truly unique and effective way to speak directly to your target audience. Having an open line of communication with your clients can also give you an exclusive and personal quality, as well as a great advantage over your competition.
Those receiving your messages will have to opt in to your service in order to receive your messages. Promote your “text to” numbers within all your current marketing campaigns, social media sites, blogs, etc. This will build an important list of clients that have an expressed, current interest in your product or service and are asking for more information. Be sure to utilize your text messaging campaigns effectively. Be creative when creating your mobile marketing campaigns. Consider offering a discounted price on a purchase made within the next two hours, or exclusive offers and deals to a specific list of clients. Geographical marketing is an effective feature which allows for your message to be delivered to a specific, targeted consumer base, resulting in higher returns and increased sales. Your messages should always include something of value, whether it is product or service discounts, information, or news updates.

Mobile marketing is rapidly growing and developing. With the technology built into today’s smartphones we are able to do some truly amazing things with mobile marketing. A successful business must keep up to date with their industry as well as their customers. Consumers today are technology-based; they are connected to their phones nearly twenty-four hours a day. Creating and launching a successful mobile marketing campaign can be done by any business of any size. Text message marketing receives the highest response rate compared to any other marketing method available today. Mobile marketing is here to stay. Incorporate text message marketing into your business, increase your sales, save yourself some time and money, and sit back and watch your business grow.

In order to take advantage of the high prevalence of cell phone use, marketers have begun to take advantage of a strategy called mobile marketing in 2011. Mobile marketing means that business owners will communicate with their customer base with their mobile phones and other apparatuses. They can do this by sending messages about a new promotion that requires the customers’ participation, to let them know that they have a sale going on or to send them to a website.

Teaching mobile marketing strategies is something that marketing coaches would benefit from greatly, because it will raise their value in the coaching market. Mobile technology is so pervasive, that it would be negligent on a business coach’s part to not know anything about mobile marketing. Several statistics demonstrate why this would be the case. In the United States alone, the use of text messaging has increased astronomically in just a couple of years. In January of 2006, only 18 billion text messages were sent every month, but in June of 2008 the number had exploded to 75 billion text messages.

The statistics do not just show that text messaging is increasing in the United States, but that it is also growing around the world. 4.1 billion people all over the world have some sort of mobile device. In China alone, the number of people with mobile apparatuses amounts to 400 million, while 50 million mobile customers residing in Indonesia. The amazing thing is that in no less than 30 countries, the number of people with mobile devices surpasses 100 percent which means that some of these people have more than one of these instruments.

We have started to see many companies in many sectors use sms marketing such as payday loans companies, ppi companies and even respectable high street brands start to use sms marketing as a method to get their brand exposed to more and more customers.

Because so many people have the tools that allow for text messaging, multiple businesses have the opportunity to benefit from this new technology and to learn it form marketing coaches. Coaches can teach their students the best strategies for using this new technology. For example, the important thing for marketers to do is to gear their messages toward all the different types of mobile devices that exist. Apps are always being created that make using mobile apparatuses easier; as marketers create their messages, they can do it with a particular app in mind.

The use of apps has grown and is expected to grow in the future. In 2010, iTunes saw 5 billion apps downloaded to people’s mobile devices. IBM has made a prediction for the year 2015; they believe that more apps for mobile devices will be downloaded than any other type of app. With these statistics, marketing coaches have a new and important direction to take their clients and they will need the advice of someone who knows how to make it work. A marketing coach who does not take the time to learn about mobile marketing will be left far behind in the industry.